Mass General Brigham Health Plan | 2024 - Current

• Lead design, creative strategy, production, brand standards, and art direction across all marketing channels (traditional, digital, social, events, B2B/B2C) as part of the marcomms leadership team

• Directed first in-house Medicare Advantage annual member enrollment campaign, driving a 300% increase in enrollments year-over-year

• Collaborates with marketing teams to develop strategies based on market trends and consumer insights for maximum impact

• Manages a team of three, support internal design training, ensure Center for Medicare & Medicaid Service’s (CMS) 508 compliance, and conduct annual performance reviews for career development

Reform Alliance | 2023 - 2024

• Oversaw design, creative strategy, production, brand standards, and art direction across all marketing channels (traditional, digital, social, events, and experiential)

  Led cross-functional team to create video and photo content for impactful brand storytelling

  Directed creative and event asset design for Casino Night fundraiser, raising $24M in donations

Interwell Health (formerly Cricket Health) | 2021 - 2023

• Led brand creation and creative strategy for Interwell Health

• Managed end-to-end creative strategy for multi-channel B2B and B2C campaigns

• Directed a new creative strategy for a B2C brand awarenes campaign which achieved a 500% improvement in direct mail enrollments and 300% growth in email enrollments

• Collaborated with health plan and provider partners on co-branded marketing initiatives

• Managed a team of five, fostering growth and supporting internal training

Planned Parenthood | 2018 - 2021

• Led creative strategy for a $200M+ capital campaign and multiple $25M+ electoral campaigns over two presidential and six state election cycles

• Directed creative design solutions to achieve fundraising goals for nonprofit healthcare and advocacy organizations, across evolving brand identities

• Directed the the branding, and production design for events, donor conferences, and the Centennial fundraising gala

Planned Parenthood | 2016 - 2018

• Designed creative for two pioneering fundraising initiatives expected to generate $610M+ in revenue from principal and major gifts, plus current and future bequests

• Produced print, digital collateral, including case statements, marketing materials, videos, and websites

• Designed the branding and collateral for fundraising events, donor conferences, and Centennial fundraising gala

TIGER 21 | 2013 - 2016

• Managed all aspects of web design, digital marketing, and marketing design while upholding brand identity

• Created all design collateral for meetings, special events, and conferences

• Provided creative direction and project management on web development, web app design, and marketing initiative

LiveTechnology | 2010 - 2012

• Designed marketing ad automation solutions for large corporate accounts including Bank of America and Merrill Lynch

• Created product interfaces and workflows for client solutions 

• Worked closely with a cross-functional team that includes developers and account managers