As a creative director with over 15 years of experience, I specialize in impactful storytelling through design, focusing on healthcare, advocacy, and tech sectors.

Currently, as Creative Director at Mass General Brigham Health Plan, I lead the internal creative team, overseeing design, strategy, production, and brand direction across various marketing channels. I’ve collaborated closely with strategic marketing teams, leveraging market trends and insights to drive impactful campaigns. Notably, in my first six months at Mass General Brigham Health Plan, I led the creative direction for a Medicare Advantage annual enrollment campaign that achieved a 300% increase in member enrollments.

Before Mass General Brigham Health Plan, I led creative efforts at REFORM Alliance, driving brand storytelling through video, photography, and 360-degree marketing campaigns across events, digital, social, and fundraising. I’ve also spearheaded brand strategy and identity creation for a newly merged $2B organization, working closely with senior leadership to ensure our creative efforts aligned with KPIs and organizational goals.

I am a results-driven leader, having achieved a 500% improvement in direct mail enrollments and a 300% increase in patient enrollments via email at Cricket Health. In addition, I’ve managed creative strategies for $200M+ fundraising campaigns in the nonprofit and social justice sectors.