Interwell
Health
In 2022, Fresenius Health Partners, Interwell Health, and Cricket Health combined in a three-way merger to form the nation’s premier value-based kidney care provider. This project highlights the brand strategy work our in-house team launched.
Year
2022
Client
Interwell Health
About the project.
In 2022, Fresenius Health Partners, Interwell Health, and Cricket Health combined in a three-way merger to form the nation’s premier value-based kidney care provider.
As the Creative Director of the new Interwell Health I was responsible for a 12-week sprint to brand the company. I worked with creative partners, Firebelly Design and We Are Bill, and our internal creative team to execute a 50+ page brand guide and brand strategy for the newly merged organization.
Creative Partners
Messaging Strategy: We Are Bill, Internal Creative Team
Visual Identity: Firebelly Design, Internal Creative Team
Internal Creative Team
Creative Director: Courtney Manley
Graphic Designer: Becca Timmons
Senior Editor: Sebastian Deken
Project Manager: Maliya Scott
